25 Jan Are Your Customers Happy? If Not It’s Time for a Change
Customer satisfaction is imperative to the success of any business. Customers have certain expectations when conducting business with a company. They anticipate that their needs will be met and that they will purchase products or services from your company that is of high quality. When businesses are unable to meet the needs of customers, things can go pretty sour rather quickly. Here is a more detailed look at why keeping the customer happy should be a main focus:
Happy Customers = Repeat Business
We’re all customers, so to see how businesses benefit from happy customers we’ll need to put ourselves in the shoes of a customer. When you have an overall pleasant shopping experience and you’re happy with your purchase, chances are you’ll return to the same service provider for purchases in the future. On the contrary, if you’re met with complications in making a purchase, unprofessional employees, or poor customer care, odds are you’ll never be back to shop with that place again.
Happy Customers = New Customers
Word of mouth is still one of the most beneficial forms of marketing there is. The great thing about living in the digital age however is that word of mouth can spread in a matter of seconds all over the country. So if you keep your current customers satisfied by providing quality service and products, they will share the news with others. This will in turn start a “grape vine” so to speak in which customers will start to recommend your business for specific needs.
Taking Care of Your Customers
Now that you understand exactly how customers impact the success of your business, you must make sure that you’re constantly taking measures to ensure their happiness. You can check out this article on four ways to keep satisfied customers talking about you for some tips on gauging and improving customer satisfaction. Here are some other strategies you might also consider:
1. Get to Know Them
Your customers want to feel like they’re more than just a dollar sign to you. Many businesses understand the importance of social connections with their customers. Utilizing platforms such as social media for instance allow you to get to know your customers on a more personal level. You can share information about your industry, products, or services, provide feedback to customers, share photos, and make comments on their posts. This gives them a deeper sense of connection which is imperative for customer loyalty.
2. Respond to Issues Immediately
No business is without an issue from time to time. While your customer can certainly understand that you’re human, they also want to know that you’re doing everything in your power to provide a solution for them. When issues arise, it is imperative that you address it right away by reaching out to the customer and keeping them up to date on any progress you’ve made thus far.
3. Give Them Something of Value
It can’t hurt to show your customers a little appreciation from time to time. This might mean throwing them a discount, giving them a free product or service, or other customer incentives like organizing a contest or drawing for prizes. Customers feel appreciated and are more willing to do business with you when they’re valued.
4. Create a Compelling Shopping Experience
Whether you’re a brick and mortar location or you’ve got an ecommerce site your customers need to have an amazing shopping experience from beginning to end. This means creating a website that is easy to navigate for ecommerce business owners and creating a store that is aesthetically appealing and easy to shop in for brick and mortar locations. You also want to invest in the best customer service representatives to communicate with your customers on the regular basis. When greeted with a friendly face and superb services, customers are likely to come back in the future.
There’s a reason they say, “The customer is always right”. When you consider the fact that customers drive your business and ultimately determine its level of success, their happiness means a lot. Keep your customer’s satisfaction at the forefront of your business endeavors by incorporating the above mentioned tips. Remember, for every smile you create there is the potential for business in the future.